What energy drink brands do you like? Have you tried Drinkact?

Energy Drinks and new age beverages are the hot topics not only in products and sales or in the beverage industry but also in the investment community.
Many energy drinks and new age beverage companies are appearing every day and getting funded to launch their projects.
Now more than ever, with the sale of Vitamin Water for 4.1 Billion Dollars, individuals, investors and companies want to go into the “new age beverages”.
So what exactly are new age beverages? Well, this is a new category within the beverage industry that covers the new style of beverages. This new “category” is growing and changing. Before only energy drinks and really new innovative beverages where part of the category. Now the category has evolved and you can include enhanced water, tea’s, diet drinks, iced coffee and really, any new drink. Every beverage company want’s to be associated with the “new age” category because not just because it’s sexier but because the category is growing quicker and investors are looking at it up close.
You have to realize that Vitaminwater is not the first company to get big cash for their brand. There are beverage companies being funded every day, and more being bought and sold from large companies. Many companies that you now think as the market leaders started not long ago as start-ups.
Some of the companies that you see on the news are Fuze, which sold to Coca Cola, Sobe, that sold to Pepsi Cola or Fiji Water that sold as well.
Other companies like Reeds Beverage, Who’s Your Daddy, Jones Soda and Hensen with Monster Energy Drink access funding through the public markets. These and many others are public companies traded in the New York Stock Exchange, the Nasdaq or the otc(Over the Counter).
I get a lot of calls from entrepreneurs starting their energy drinks and many more from investors looking to invest in companies or performing due diligence. At the moment I have at least 100 people contacting me every month wanting to know about the New Age Beverage Industry, Energy Drinks, how to get distribution, how to export, how to bottle drinks or to go over business plans or other information. The industry is growing and the category is growing even faster.
Why are these drinks growing at 50% per year or more? Why do we see so many waters, energy drinks, hydrating products, etc. on the market today? The answer is easy. Consumers are demanding more and more drinks. They want drinks for every occasion or part of the day. They want organic drinks, sugary drinks, healthy drinks and every type of drink to fit their personality, and style.
Entrepreneurs and Investors are going into new age beverages because the demand is there and the profits are very high, very high. This is one of the characteristics that are shared all beverages, they all have high profit margins. How high are the margins? Well, you can make up to $24 gross profit per case. Yes, this is for one case. Imagine selling just one truckload of beverages or around 1,600 cases with this profit. Now imagine selling a truck a week!
Some advice before you start your venture:
-Don’t just focus on the drink, focus on the whole package (I get a lot of phone calls and emails telling me they have a better tasting drink than Rockstar, Red Bull and Monster Energy Drink).
-No Promotion before distribution. Don’t fall into the energy drink promotion trap. Sales and distribution are first.
-Learn your financials. Figure out how much it takes to start and sell your new drink before you go and product 5,000 cases.

Jorge Olson is a Beverage Consultant & Entrepreneur & New Age Beverage Expert His company Liquid Brands will take your drink to the next level. Jorge Olson is a Beverage Consultant & Entrepreneur. His eBook is helping Energy Drinks & New Age Beverage companies get started with the basic information they need.
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What energy drink brands do you like? Have you tried Drinkact?

 Energy drinks are becoming more and more popular especially with young adults.  There is health risks associated with drinking energy drinks, especially if excessive amounts are consumed or mixed with alcohol. 

 The highly competitive market says their drinking products are ways of providing:

 Heightened mental alertnessIncreased athletic performanceAnd many other grandiose pledges

 All these claims have made people, especially the younger generation; flood the food stores for these trendy “high powered” elixirs.

 Some manufacturers keep adding higher concentrations of caffeine to unsafe levels and even calling their drinks drug related names.  Pumped up names manufacturers use are “Monster” or “Spark,” to lure people in to drinking their brands.  Consumers need to be aware that it is all a marketing strategy based around controversy instead of focusing on what the product is.  There is a drink called “Cocaine.”  These are ways manufacturers entice consumers to buy a very expensive can of high-test caffeine.

 What is actually in these energy drinks?

 Caffeine is the most active ingredient in all of these beveragesRed Bull contains 80 mg of caffeineA single serving of Cocaine Energy Drink contains 280 mg of caffeineThe amount of caffeine is also exclusive of the herb Guarana, which adds an additional 40 mg of caffeine, which brings a grand total of 320 mg of caffeine in one 8.4 ounce serving of the Cocaine brand

 Many of the leading brands, but not all contain:

 High fructose corn syrup – SugarTaurine – an amino acid that might be a mild inhibitory neurotransmitter used to level out the other stimulantsGuarana – used to increase alertness and energy and contains caffeineVitamins – to help in converting the sugar into energyGlucuronolactone – added to fight fatigue and provide a sense of well-being, however, no substantial studies have been done to determine long-term effects on the body

 The average daily consumption of caffeine among adults is about 200 mg/day based upon statistics from 2001.  That amount has undoubtedly increased significantly in the year 2008 at the time of this article writing.  There are a lot of people consuming drinks with caffeine, so what is the worry about the caffeine in these energy drinks?

 It seems that the ingredients are added in high doses.  For example: Taurine is an amino acid found in most meat and dairy products.  Dosages consumed from food sources can be around 35 mg.  Red Bull contains 1,000 mg, although it is not listed on the can.  No studies have been done to determine what kind of effect high levels of Taurine can have on the body, especially when mixed with additional substances such as caffeine.  Researches suggest staying on the side of caution and not consuming such a high level of Taurine.Research suggest the high dosage levels of the ingredients other than caffeine and sugar may not be significant enough to have any kind of effect other than a placebo effect, however, concerns still linger with what may happen with long term use.

 In addition, for those who ingest energy drinks loaded with caffeine without reducing their regular caffeine intake from other sources have a higher risk for developing what is called “caffeinism.”  This is caused by toxic levels of caffeine and the symptoms are:

There are other side effects that may include:

 Weakening of bonesPregnant women have a higher risk of miscarriage

 Researchers suggest caffeinism occurs more often with people who consumer energy drinks because of the time and volume that the caffeine is ingested.  Most people who drink hot coffee, do so slowly and over the course of several minutes (10 – 30), while energy drinks are usually drank much faster as well as consumption of more than those drinking regular hot coffee or other brews containing caffeine.

 The real danger:

Mixing energy drinks with alcohol

 Since caffeine is a stimulant and alcohol is a depressant, mixing the two can be very dangerous.  Reasons why are:

 The stimulant effects from the energy drink can mask how intoxicated you are becoming and prevent you from realizing how much alcohol you have consumed.  Your blood alcohol concentrate can exceed legal and health-related levels, which makes for a very dangerous situation.If the stimulant keeps you from knowing how impaired you are from the alcohol depressant, you won’t know just how impaired you are until the stimulant wears off, which can cause severe vomiting and is extremely dangerous if you are sleeping causing choking to death on your own vomit.Both alcohol and caffeine are very dehydrating to the body.   Dehydration can hinder your body’s ability to metabolize alcohol in your system, which will increase the toxicity and have a much greater hangover the next day, which is actually the least of your problems if you experiment with mixing energy drinks with alcohol.

 In reality, you would be much better off to:

   Grab a small handful of walnuts, almonds or pumpkin seeds and a huge glass of water to increase your alertness or energy.

  Another option would be to consume a protein source like a tuna or roast beef sandwich, hard boiled egg or even a protein shake. 

  Protein has been proven to increase brain chemistry, which provides energy and alertness, so it makes a great, intelligent and healthy choice. 

  Get more quality sleep and rest

    take a good look at your exercise routine and all eating habits

   or meet with a qualified professional to help you assess your situation

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